John Oliver as an Instruction Librarian

I’ve been a big John Oliver fan from his time at the Daily Show and his weekly podcast with Andy Zaltzman, The Bugle, but I never knew just how effective he could be as an instruction librarian. Just watch this video below as he carefully examines the emerging media form of native advertisements and the problems associated with this un-holy alliance between the business and editorial sides of media organizations.

Update: Just yesterday, Advertising Age published an article about the New York Times shrinking the labeling of it’s Native Advertisements. It is difficult enough for people to recognize the difference real ads and news stories, this makes things much harder.